Swedish house mafia-Save the world
This video tells us the story of 3 separate people, all who encounter some form of violent crime throughout the video. It is possible that the concept of 'mans best friend' comes into play in this video, as it is eventually a group of dogs who 'save the world'.
In the video, the soft singing and melody is played whenever the people are on screen, juxtaposed when the beat becomes louder and more majestic when the Dogs come on screen, suggesting how powerful the Dogs may be. It also suggests that Dogs are a lot more knowing than it seems.
A lot of the video is also filmed in slow motion, making the video even more dramatic. This also coincides with how the song is not always fast paced, therefore the video often matches up with the tempo of the song.
At the beginning of the video, we see how each person we are shown to be in trouble, and obviously in need of some help from the police. One young man is attacked in what appears to be a robbery in a small diner. Two women are assaulted in a violent mugging, and a middle ages man is dragged from his car, which is then stolen from him. As each of these events climax (Baseball bat being swung, women being grabbed and car window being smashed) the chorus then kicks in, almost like an alarm to anyone nearby.
This is when we get out first glimpse of a dog, brilliantly lit up (perhaps showing how each dog will become the saviour) on a street corner. The dog barks, and we then see a close up of several more dogs turning their heads and cocking their ears.
Each dog then proceeds to help out each individual who has been attacked, by pursuing their attackers one by one, almost as if each dog is a vigilante righting wrongs in the night. After each villain has been chased down and 'dealt with' by the dogs, the video ends with a series of close ups of each dog flashing on the screen, lit up by different coloured lights.
This video seems to suggest that dogs are a mans best friend in any situation, even if the situation may not be ideal for the canine creatures. The video is very surreal, as the title 'save the world' and the early events of the video suggest that a superhero may intervene, not a small gang of dogs.
Strawberry swing- Coldplay
The only things that change throughout the video are Chris Martin's character's position and the chalk drawings on the pavement.
Through the use of stop motion filming and the chalk drawings, a highly surreal story is told to the audience. The main character, who seems to resemble a superhero sets out to save a damsel in distress, who appears to be kept captive by an evil (and giant) Squirrel.
This video creates a popular tale of a woman who needs saving by a man, suggesting she is helpless without one. The story itself is very similar to many stories of women in distress. Their hero suffers a few setbacks along the way, however eventually the man prevails, proving his superiority over the enemies. This music video is no different, after setting off to save the woman, the squirrel cuts his cape, causing him to fall into a great ocean, before being swallowed by a giant cat. He then escapes and manages to fly, on a cloud, to the squirrels floating palace where it is sleeping. After waking it up and nearly falling again, he rescues the girl and kills the squirrel with an explosive acorn. They then fly to the moon and share a first kiss as the video ends.
This video is extremely surreal in content, and the strange outfit worn by Chris Martin, coupled with all of the strange colours used in the drawings amplify the fantasy tale.
The most notable feature of the video is that although Chris martin may simply be moving very slowly along the road, the stop motion and chalk drawings make it look as though he is flying through the sky, or falling down into a city. The clever editing process has made it look highly professional, as is personally one of the most creative videos I have ever seen.
Touch the sky - Kanye west
http://www.youtube.com/watch?v=YkwQbuAGLj4
'Touch the sky' is a 1970s style short film which presents Kanye West as 'Evil Kanyevil', a play on 'Evil Kenievil'. The video is a narrative which is supposedly about Kenievil's failed jump across 'Snake river Canyon'.
The video appears to be filmed mainly from news cameras, showing off Kanye West as the stuntsman. There are plenty of fans to greet Kanye's character as he emerges from the car, implying how popular he is among the American people. There is added verisimilitude through the filming style and colours. As common in the 1970s, the video has a grainy look to it, as well as sporting a slight sepia tinge to the colours, which may have been a lot more common.
At some point in the video, Kanyevil is shouted at by whom appears to be an ex girlfriend, claiming he left her for a ' a white girl'. This suggests that Kanyevil is a bit of a womaniser, something that the media commonly portrays men as, while women are more often a lot more innocent than the men are.
Kanyevils ridiculous aim to jump the grand canyon in this video suggests that he is a very cocky man, another trait commonly shown by the media. The man is very eager and very certain that he will pull off the near impossible jump, showing his cockyness and arrogance to the audience. Everyone is also very shocked and appear saddened when his mini rocket crashes and burns at the bottom of the canyon, once again showing how loved a man he really is.
Kanye includes verious references to his own work throughout the video. For one, the Black woman he shouts at him says 'that's right, girl, I told you, when he get on, he gonna leave yo' ass for a white girl', which is a reference to his own song, 'Gold digger'. Another reference comes during the simulated 'lost transmission' screen, where the audience can see Kanyes trademark teddy bear.
The video also has a $1 million budget, making it the 25th most expensive video of all time.
Jacob, on this post, and the one about intertextuality and research into the industry, can you try and embed video clips, screen shots and images from real videos to back up your points? At the moment you are not including enough multimedia content to get high marks.
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