Description of Target audience

Our song (Muse-Feeling good) is classed under the alternative rock genre. This genre can be seen as similar to the indie genre, as many of the themes portrayed in songs are the same. The look of the bands in both genres, however, are very different.
Although they have the word 'alternative' branded unto them, the bands in the genre are essentially rock bands. This is echoed in the songs. They tend to be loud, medium pace, with a heavy drum beat and bass line. The melody in this genre is not as important as it is in the pop and hip hop genre.

The majority of rock audiences come from the late teens (16)  and early/mid twenties (20-25/6). The fans of such bands will generally follow these bands for much of their adulthood once they have started listening, as sometimes the artists image is just as built up as the music is. One example of this could be the fan base of '30 seconds to mars'. Although the majority of their fanbase may be in their mid-late teenage years, there are also plenty of adult fans who still follow them. This is because the band was formed in the late 90's, when the fans who are now approaching 30 would only have been 16 or 17. This genre of music tend to to use a performance style video as rock bands rely largely on their public image. 30 Seconds To Mars are no different to this, however their videos often follow concept based videos with a performance aspect. One example is their video to 'This is War'. The band act as US marines on patrol in Afghanistan, with the theme of war being played out. There are plenty of graphic match ups, however the main singer, Jared Leto, is seen singing with the video.


This is the sort of fanbase Muse has managed to garner, so it would make perfect sense if we were to appeal to the fans the band has already built up; rather than attempt to gather new fans.

We will be aiming our video at the CDE social demographics. This is because the majority of our fans would be very likely to still be students. This means that although many may be highly intelligant, they do not live a lifestyle that is sufficient to be in the B-A demographics. We will, of course, have some abnormalities. There could well be members of the higher demographics that wil enjoy and watch our music video, as we intend to portray a deep video with plenty of rich and contrasting colours, creating a wide range of visual effects that (we hope) will be stimulating to watch.

From the uses and gratifacations theory, we intend to offer our audience the Identifacation, escape and entertainment uses. We hope that although some viewers will be able to identify with the depression that our character feels, we do not want them to identify with the situation he finds himself in. We hope to change their view on the world by using bright colours throughout, which will steadily increase in brightness and vibrance in order to show how the world can be a bright and cheerful place.
The escape use will be used in the fact that the main character will clearly be enjoying his long walk through both country and city. The vibrant colours should also provide a sense of the world as our character  is able to see it- new and fresh.
The final 'entertainment' is going to be represented through the use of colours, creative shots and interesting locations. We will also use the storyline to keep the viewers interested, and hopefully the final plot twist should give the viewer something to think about.