Intertextuality

Intertextuality is essentially, a way of paying homage to another song, artist or idea in an artists music video(s). Intertextuality is not always a common sight, as most music videos are an original idea that has not been done before, or perhaps the artist and recording company simply do not wish to pay homage to another idea.
One such example is that of Coldplay's "The Scientist" music video. This was an entirely new approach to the making of the video, as the lead singer Chris Martin learned the entire song backwards, as well as singing it twice as fast in order to make a story that would unfold chronologically in reverse look professional.



One example of intertextuality in music videos would be the video to "Goodbye Mr A", performed by The Hoosiers. In this video, the band pays homage to the graphic novel (comic book) industry, with all the bands members becoming superheroes with an evil plot. There are also many other references to popular culture scattered through the video, one of the characters is seen playing a game of FIFA ( the song was featured in the FIFA 08 soundtrack), and a slight pun on 'who you gonna call' is made when one of the band members answers a phone labelled "Hoosiers gonna call".

This video is just one of many that includes such references, and for the music video I am creating, I am eager to try and include some sort of reference to popular culture if possible, however including such references can sometimes be tricky, and it is very important that if we do try and create intertextuality in our own video, it matches the context of our song, video and film style.