According to the group, we have used special effects very well. 3/4 of the group said that we had used them enough, and that we had not overdone it with various visual effects. This has helped us massively as there are parts in the video that look like we had used them too much, such as the use of the chroma key feature multiple times.
This is an example of the chroma key shot. We also received a very positive comment about this particular shot, as it is the only shot in the video where our character has a performance role, 'singing' the lyrics "Feeling Good" as an elevator door opens on him. I am personally very pleased that we have received good feedback about this shot, as we spent a lot of time actually trying to achieve it to the standards required by the industry.
We did, however, receive some negative feedback regarding the use of visual effects. One member of the focus group stated that one shot (or sequence of shots) was over edited. As any criticism of our video is good, we had to take this into consideration, unfortunately, the member did not specifically tell us what clip this was, so we cannot be sure what part may look like this.
Another piece of negative feedback was a short section of the video when our main character speaks to somebody on the phone. During this clip, we can hear diegetic sound, as well as the song. The comment regarded whom the character was saying "I love you" to. The comment basically told us that perhaps the video would have made slightly more sense at this point if we had made it clear whom was on the other end of the phone, perhaps his mother or wife.
We generally received positive comments on the music video, and all members agreed that with the mixture of performance, narrative, and various special effect used, the video itself looked very professional. This is great feedback, as we were aiming for our video to have such an effect on the target audience.
Our digipak, however, received mainly negative feedback. This was largely due to the fact that the 4 panels do not specifically match up, and they do not follow a specific house style. This makes perfect sense, as the front cover of the digipak is very different from the rest, a it is set on a black background, with very bright lettering, whilst the rest of the digipak generally has brighter colours.
When asked if each member of the group would purchase our album, based on the digipak alone, we recieved a mixed response; 2 said yes, 2 said no. The 2 people who would buy the album cited the bright text and interesting song titles as the main reasons they would purchase it.
The 2 negative responses was that the digipak itself was not coherant with itself (did not match up) and therefore it looked odd. The other response was that the genre of music was not one that the member would listen to, which is an unavoidable reason, as not everybody is going to like the genre we have chosen.
When asked whether they believe we had catered to the general conventions of the genre, and whether or not the video appeals to them through signifiers, we received very positive responses. The general consensus was that the video catered very well to conventions of the rock/alternative rock genre, and even the digipak offered some appeal to them as individuals and as an audience.
This feedback has helped shape the way that I view our products, as I can view them with an even better critical view now. The negative feedback has allowed me to either affirm or dismiss my own doubts about the video and digipak, which means that I can evaluate all of our products better now than before.
Please view the focus group below for our actual feedback.
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