Evaluation question 2- How effective is the combination of your main product and ancillary texts?

In our overall package (Music Video, Poster and Digipak) we have used brick walls as a backdrop quite commonly. We have established this backdrop as our housestyle, and we believe it works well as it contrasts with the lyrics in the song.
The poster does not keep in line with our previously established house style, however I feel that it does actually represen the urban grittiness that we were aiming for in the brick wall style, as neon lights are commonly seen outside of bars and clubs, therefore the neon could have dual representation, of brightness and colour, as well as an urban meaning.

Because of this theme of urbanisation, there are actually a lot of natural and urban shots in our main video. However, there is a large difference in the portrayal of both settings. The urban scenes feature our main character looking neat and tidy. We have done thi a we are trying to emphasize a large difference between nature and urban areas, as in all f the naturistic scenes our character looks dishevelled and untidy.
The reason for this was to attempt to make our major themes in the overall product easily visible, and I believe this has been done quite well. The poster has a very dark background, which can easily be identifiable as a depressive colour, although the neon lights and the white writing could represent both how society is very superficial (as the writing does look fake), or that there is always optimism.

The digipak uses a lot of dark colours, which once again may represent the depressive feelings we have tried to associate with urban scenes, which is also seen in the music video as in a large majority of the urban scenes our character comes across as depressed.
The digipak and our advert also have some similarities, and are therefore related. The white font is used throughout the two ancillary texts, and so are the darker colours, once again giving connotations of
depression.
The poster and digipak initially had used the same neon lighting effect on the front pane, which provided a clear relation. However, we decided to change this neon to a large, bold white text, to which I added a lens flare to the corner of one of the letters, which could imply there is something bright about the characters story.