Digipak analysis

Pane one: The first pane of our digipak is very simple in design. We used a very dark purple for the background, which was used to emphasise the colour of the text. The text itself is similar to the rest of our digipak, with the letters overlaying each other very slightly. There is also a faint lens flare over the letters.

When we designed the first pane of the digipak, we tried to keep the storyline of the video in mind. The dark background is used to suggest that the character is depressed, however it is juxtaposed with the brightness and suggested optimism of the bright font.

This first pane also keeps in with line with the advert, which uses a very similar style, which we believe to be easily recognisable.

Pane two: The second pane does not keep in touch with the style of the neon style font, however we chose to follow a different style. We have placed our lead singer in front of a brick wall, and by creating a work path in photoshop, wrote text following the outline of his head. The text is used to promote the product, as the is simple but very effective.

We believe it is important to put a face to the brand name 'Esum', and this keeps in touch with digipak conventions as more often than not, the artist will appear on their products.

Pane three: We used a photo that we took during the filming process as the backdrop for our CD case. The audience can create parralels between the music video itself and this pane, as this particular shot was used in the video.

Pane four: We decided to use the brick walls as a motif for our digipak. We found a stock photo that was the sharp corner of a brick wall, and then based 2 columns of writing on each side of the corner. Both sides of the brick wall vary in darkness, and we chose to colour the font corresponding to the shade of darkness (dark= white font, and vice versa). We believe this has created an interesting visual effect, and boosts the overall look of the pane.