Directors commentary script

Introduction- Welcome to our Director’s commentary, we are Bradley, Ryan, Connor, Jacob.

In the opening sequence we immediately put the audience in the action by showing a clip of the apparent ending, this creates atmosphere, which is amplified by the mise-en-scene, with dark clouds and the urban setting.

This is immediately contradicted by transitioning with bright colours of the rising sun, followed by naturalistic shots involving the main character.

We continue the naturalistic shots placing the audience with the main character using lens flares and natural lighting to improve the realism as well as establish a setting. The initial lip-synching begins still including the main character and some aspects of a natural environment.

Jacob: The variety of lighting displayed on the shots with the contradictor shots to produce contrast and immerse the audience within the world, the chroma keyer was also relative to our digipacks and relating back to our advertising. The lens flares and ECU’S help to draw in the audience with the conceptual based elements.

Ryan: We first start to see the main character signing letters and conversing with a boss figure, we have done this to give the connotations of being fired from his job and a more natural progression when linking it with performance based shots. We also decided to use a variety of natural and abstract shots with varying location environments such as rivers changing into shots of London, we also included Jump cuts to progress the story quickly and yet keeping the audience immersed within the narrative.

Bradley: Here we decided to include a variety of colour effects on the shots to improve their power over the audience as well as fitting in the performance based shots to the song with the megaphone section being sung in an untraditional manner with shadows and blur effects to give a different style to the shots. However we continue to progress the main characters story still included within performance and making the music video slightly conceptual based, the high angled shots of the main character help to make him seem vulnerable, this combined with the singer being shown in an exciting way to showcase the singer such as a producer would.

Connor Part 2: The idea behind these shots was to increase the tension with the audience by increasing the speed and abstract style of the shots as the music video progresses towards the climax. These shots offer the audience with more entertainment and excitement with the reversed shot creating confusing followed by the 5-millisecond shots of scenery and walking to make them more interesting and creates interest in the storyline.

The colour effects are repeated with the sky made to stand out followed by the close-up with good framing and is different to all the shots produced before to help build up to the climax.

Ryan Part 2: We begin to include time-lapses to give the connotations of the world changing around the main character and giving the connotations of this frustrating him, this is a good early hint towards the following shots of the release of anger with shots lasting less than 1 second to show all of the action in a quick pace with an overlay of the shots to give the blue effect. This sequence of shots was a good genre signifier due the action, which is directed towards the rock genre however the abstract nature of the shots signify the indie genre.

Finishing of the music video returning to the beginning of the music video gives the audience more of a build up of tension and finding out the true reasons behind standing on the rooftop, with the colour transition of the same colour of the sun and faded effects to make the audience interested in the story without being bored.

Behind the scenes 2

Here's the second part of our behind the scene footage! ENJOY

Behind the scenes footage 1

In this video, we have compiled a selection of footage of our group out and about, filming for our video, the video is 5-10 minutes long, and covers roughly 2-3 weeks of filming sessions.

Final Final Digipak

This our FINAL digipak, given a new face after receiving very helpful feedback.
As you can see, we still make use of the neon font, however we have established the neon text on  dark background as our house style!

Digipak analysis

Pane one: The first pane of our digipak is very simple in design. We used a very dark purple for the background, which was used to emphasise the colour of the text. The text itself is similar to the rest of our digipak, with the letters overlaying each other very slightly. There is also a faint lens flare over the letters.

When we designed the first pane of the digipak, we tried to keep the storyline of the video in mind. The dark background is used to suggest that the character is depressed, however it is juxtaposed with the brightness and suggested optimism of the bright font.

This first pane also keeps in with line with the advert, which uses a very similar style, which we believe to be easily recognisable.

Pane two: The second pane does not keep in touch with the style of the neon style font, however we chose to follow a different style. We have placed our lead singer in front of a brick wall, and by creating a work path in photoshop, wrote text following the outline of his head. The text is used to promote the product, as the is simple but very effective.

We believe it is important to put a face to the brand name 'Esum', and this keeps in touch with digipak conventions as more often than not, the artist will appear on their products.

Pane three: We used a photo that we took during the filming process as the backdrop for our CD case. The audience can create parralels between the music video itself and this pane, as this particular shot was used in the video.

Pane four: We decided to use the brick walls as a motif for our digipak. We found a stock photo that was the sharp corner of a brick wall, and then based 2 columns of writing on each side of the corner. Both sides of the brick wall vary in darkness, and we chose to colour the font corresponding to the shade of darkness (dark= white font, and vice versa). We believe this has created an interesting visual effect, and boosts the overall look of the pane.

Tuesday 15th November

Tuesday 15th November 2011- Final Scene (Ending twist)- Whole Group:

Today was our final major filming session that draws to a close nearly two months of filming for our music video. We aimed to film the twist at the end of our music video in which it is revealed to the audience that the letter seen previously was the main characters resignation letter. We went somewhere local, a street about 5 minutes away from school instead of our intended destination of Croydon, Whitgift car park in which we have previously filmed at. Filming went smoothly and we achieved a variety of shots with the sun in the background, aimed at acting as a contrast to previously seen footage featuring clouds and grey sky. After filming this we uploaded it and started to edit it.

Monday 14th November

Monday 14th November 2011- Drums scene- Ryan only:

Today we filmed a minor part of the video that included a friend playing the drums to be used as a filler for our music video in no more than 3 sections on the timeline where there was previously gaps. Filming lasted for about 5 minutes to get some quick shots of a drums performance. Within the edit for our music video we have extracted only the video and deleted the audio so it looks like the drums performance is in time with the song.