Digipak analysis

Pane one: The first pane of our digipak is very simple in design. We used a very dark purple for the background, which was used to emphasise the colour of the text. The text itself is similar to the rest of our digipak, with the letters overlaying each other very slightly. There is also a faint lens flare over the letters.

When we designed the first pane of the digipak, we tried to keep the storyline of the video in mind. The dark background is used to suggest that the character is depressed, however it is juxtaposed with the brightness and suggested optimism of the bright font.

This first pane also keeps in with line with the advert, which uses a very similar style, which we believe to be easily recognisable.

Pane two: The second pane does not keep in touch with the style of the neon style font, however we chose to follow a different style. We have placed our lead singer in front of a brick wall, and by creating a work path in photoshop, wrote text following the outline of his head. The text is used to promote the product, as the is simple but very effective.

We believe it is important to put a face to the brand name 'Esum', and this keeps in touch with digipak conventions as more often than not, the artist will appear on their products.

Pane three: We used a photo that we took during the filming process as the backdrop for our CD case. The audience can create parralels between the music video itself and this pane, as this particular shot was used in the video.

Pane four: We decided to use the brick walls as a motif for our digipak. We found a stock photo that was the sharp corner of a brick wall, and then based 2 columns of writing on each side of the corner. Both sides of the brick wall vary in darkness, and we chose to colour the font corresponding to the shade of darkness (dark= white font, and vice versa). We believe this has created an interesting visual effect, and boosts the overall look of the pane.

Tuesday 15th November

Tuesday 15th November 2011- Final Scene (Ending twist)- Whole Group:

Today was our final major filming session that draws to a close nearly two months of filming for our music video. We aimed to film the twist at the end of our music video in which it is revealed to the audience that the letter seen previously was the main characters resignation letter. We went somewhere local, a street about 5 minutes away from school instead of our intended destination of Croydon, Whitgift car park in which we have previously filmed at. Filming went smoothly and we achieved a variety of shots with the sun in the background, aimed at acting as a contrast to previously seen footage featuring clouds and grey sky. After filming this we uploaded it and started to edit it.

Monday 14th November

Monday 14th November 2011- Drums scene- Ryan only:

Today we filmed a minor part of the video that included a friend playing the drums to be used as a filler for our music video in no more than 3 sections on the timeline where there was previously gaps. Filming lasted for about 5 minutes to get some quick shots of a drums performance. Within the edit for our music video we have extracted only the video and deleted the audio so it looks like the drums performance is in time with the song.

Friday 21st October 2011- In School Filming- Whole Group:

Today we decided to film some of the last segments of the music video. We planned to include various drum shots and band performance but this didnt go to plan as we couldnt get the locations available. We hope to get these as soon as possible. However we turned the bad around and decided to film with a microphone prop and lip sync the final lyrics with our main singer for the video. We used various in-school locations including a brick wall backdrop which also included filming shadows and our main singer lying down on the grass playing guitar and miming some sections of the song. We have now managed since this to lip sync the entire song. From here on in all the filming left to do is filler shots and maybe a scene where our main character trashes an office like room where paper is flying all around him in slow motion.

Friday 14th October 2011- Ryan, Jacob and Connor- Central London- Various Locations:

Today 3 people out of the group travelled up to Central London to complete a whole day of filming for the music video. Today's aim was to lip sync the main parts of the song and with a new group member who is now miming pretty much everything. We started our journey at Carshalton Station were we travelled via National Rail on Southern trains to Victoria; despite the diabolical travel fare one way we arrived at a good time and got the number 11 bus to St.Pauls Cathedral. From here we made our way down via several points of interest within London.We did about 15 minutes of filming around the St.Pauls area and then made our way down to the Millenium Bridge that is in line with the Cathedral. We walked across the bridge and did a lot of filming including a time lapse showing people walking past the main character whilst looking over the River Thames, tracking shots of the main character walking down the length of the bridge and also a long shot showing the entire bridge at the end of it with St.Pauls perfectly positioned in centre in the background with the main character walking towards the camera.After the bridge we were by the Tate Modern art gallery and we then filmed some more there and also down by the South Bank were we did some lip syncing with the Thames in the background. From there we had a lengthy walk and we made our way to Blackfriars Bridge were we did some more lip syncing and another tracking shot. We then continued over it to the other side of the river.We then made our way down to Embankment which was quite a long walk but time soon passed and we found ourselves by Charing Cross station. From there we crossed the road and went to the London eye were we filmed some shots with the attraction directly centered on camera. This was a very useful shot and we had our subject doing some more lip syncing and playing the guitar. We also got some more 'behind the scenes' that we have been building up on quite a lot in previous locations and on previous film shoots on other days. A member of our group also brought with him his camera that he used to get some pictures and various shots on that. After the London eye we walked past the Houses of Parliament and by Parliament Square and then went past Downing street were we got some telephone box footage. We then made our way to our final destination of the day; by now we had done about 3 hours of filming.Our final location was Trafalgar Square and we positioned ourselves by Nelson's Column. We were right in view of the National Gallery and we set up the camera to film a final time-lapse of the public walking about the area. We also had our main character walking with the public very slowly so it would look effective when we speed up the shot into a time-lapse. We got a few more shots in the square which then concluded filming for the day. In total we were in London for about 4 hours that both included the time to film and to make our way to the various locations that we required. It was all planned ahead and the day ran smoothly; the weather was also on our side and there was no security or safety issues.

Tuesday 11th October 2011- Whole Group- Office Scene:

Today we met as a group and filmed the short scene that is meant to suggest our character has been fired. For this, I created a letter, and was filmed signing it. This was supposed to show that i've been fired, however i'm not sure whether or not it will look that way, but we sill have to edit the footage.

We also filmed Ryan's character handing mine the letter, so hopefully it will look like the main character has been fired!

We have also edited most of the footage together, and the video is starting to take form!

Friday 7th October 2011- Bradley, Connor and Jacob- Croydon (various): 

After a few weeks of making sure all the footage we have is edited to the point where we are happy, we went on our next filming session, back to Croydon!

With Ryan ill, it was just Bradley, Connor and myself. Since the last post, we have changed the singer to Connor (also our guitarist in the video). We done this because we think he will suit the voice of the original artist better than I will, so the main character is no longer singing.

We filmed some more lip synching, some random shots that will add to us building mise en scene, and took some more photos, possibly for use in the digipak, depending on how they look after adjustments. Due to time constraints, we did not spend as much time filming as we would have hoped to, so we are currently editing what we filmed.